So this is how you turn your style and love for hats into your own brand :-) A very fresh and young one right now, but with big hopes. The beautiful and smart Sju has had a long time love affair with hats, obviously. I first met her at last year's Grape, here, and inspired by her style and personality, asked her to be part of the "1 shirt, 13 women" project, here.
Since she got constantly asked where does she have her hats from, at that point she was already talking about one day having her own line of hats. Being the girl of action she is, she picked a traditional Czech hat making company for manufacturing the hats, put together the first colour and style range and as you are reading this, the first pieces are already finished, the first photos are being shot in London (where Sju lives and works), and a web page is in the works. And you can already see the first pieces on BySju's FB page.
These pictures were taken at Pohoda festival, where she was wearing the simple black piece from the collection (and here comes my favorite denim vest again... :-). Have a great week, all!
Príbeh o tom, ako sa z osobného štýlu a lásky ku klobúkom stáva vlastná značka :-) Síce veľmi čerstvá a mladá ešte, ale s veľkými plánmi. Milá to Sju má ku klobúkom už dlho viac než pozitívny vzťah. Prvýkrát som ju stretla na minuloročnom Grape festivale, tu aha, a inšpirovaná jej štýlom som jej navrhla, aby bola súčasťou projektu "1 košeľa, 13 žien", tu.
A keďže jej neustále niekto pýtal odkiaľ má klobúky, nápad urobiť si vlastnú líniu obľúbeného klobúka vznikol nejak tak priebežne. A pretože Sju je nielen krásna, ale aj šikovná a akčná žena, na výrobu oslovila tradičného českého výrobcu klobúkov, zostavila prvú farebnú a štýlovú líniu a ako toto čítate, prvé kúsky už sú na svete, fotia sa v Londýne (kde Sju žije a pracuje) a web stránka sa rodí tiež. Prvé kúsky zatiaľ môžete vidieť na FB stránke značky BySju.
Tieto fotky sú z Pohody, a klobúk na nich je jednoduchý čierny model z kolekcie (a aha ju, moja obľúbená džínsová vesta... :-). Krásny týždeň vám prajem!
ten klobúčik je super, trochu mi pripomína časť mužského, slovenského kroja - to sa mi páči, aj keď to asi nebol zámer :)
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to je pekny postreh :-) myslim, ze to bude tymto ciernym, jednoduchym modelom, ostatne tak neposobia :-)
DeleteFotky boží, ona taky... co víc dodat :)
ReplyDeleteDakujem krasne za toto! si uzasnaa :***
ReplyDelete:-*
Deleteúžasný klobúčik a ešte sympatickejšia majiteľka! :)
ReplyDeleteSJU je bozska! :)
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Zneje to divne, ale som strasne rada, ze si sem dala link, velmi intenzivne a celkom dlho uz hladam klasicke chaplinovske klobuciky a zatial celkom marne. Som rada, ze som si rozsirila klobucny obzor...dakujem :)
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Deletepresne presne! konecne okruhle klobuciky:)) drzime Sju palce nech sa jej to pekne rozbehne:))
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